An Ad Agency for the Human Race

After a career of creating ads and commercials that sell products and services, I want to sell something much more important. I call it “humaneness”. 

I’ve been talking about my idea for years, but the recent turn of political events force me to put up or shut up. I think the pure, unadulterated embrace of hate, cruelty, bullying and greed is the culmination of the gradual, almost imperceptible dehumanization of humans in America. And I think my lifelong profession - advertising - has had a huge hand in this. So I want to use my hand, mind and heart to undo some of the damage. I’m inviting other advets to join me. 

My answer is to create communications in al media that promote human kindness, decency and respect for all living things, especially our fellow humans. My first product will be my “The Humane Race” T-shirt. By buying and wearing it, you say to the world that you are humane. You prove it by your actions. 

Right now, my Humane Initiative is still in its embryonic stage. I’m still working out the details. I’m asking others to join me. I’m looking for partners who can help me plan its structure, build a website and other marketing materials, contact potential private and public members and basically build a brand-new type of communications company that’s “like an ad agency…for the human race”. 

Interested? Contact Lowell Thompson at [email protected]. If you’re on Facebook, search for my HUMANE group and join it.